This is a great story about the new business models being presented by upstart and boutique labels (like Under Sound Music for example). Here’s an excerpt that mentions us. Thanks to the City Paper for their continued support of our movement.
The converse to that, but still very much a boutique, might be the MC E Major’s recently launched Under Sound label (“Kinda Like Something Big,” Music, Feb. 3). It’s released music by other artists, sure, but Under Sound’s three partners also agree that it’s very much a label and brand revolving around E Major. And these days, it is entirely possible to have a label centered on one artist, particularly in something as personality driven as hip-hop.