Under Sound Music

This week The Demonstrators hit song, “Paper Runnin’ Booman Remix” was featured on an episode of a show on ABC.com.  Navigating the current music environment is tricky and getting a song featured on something as widespread as an ABC series can be really good for gaining more exposure for our label.  So when we our friend Hilton Carter was editing for this series and asked if we wanted the song featured there was really no hesitation.  This feature will get “Paper Runnin’” and pure Baltimore Club music for that matter, heard by many ears that most likely would not have heard of either previously.

So check the song at the 1:30 mark of the video at this link and if you’re interested in supporting Under Sound and want to buy both the original version AND the Booman Remix, please visit this link.

Thanks!

~E Major

Very cool to have E Major’s new single “Where You Came From?” with King Mez and J Hill featured on DJBooth.net.  Head over and give your thoughts on the track.

Wale moving the crowd

Impulse and E Major

Here are a few photos we got at Artscape over the weekend.  Artscape always seems to be on the hottest day of the year.  We did our best to add to the heat.  Impulse spun some great records and I did what I could to hold him down on the mic.  All around though it was a lot of fun.

~E Major

Impulse with the legendary J Rawls of Lone Catalyst

This is a great story about the new business models being presented by upstart and boutique labels (like Under Sound Music for example). Here’s an excerpt that mentions us. Thanks to the City Paper for their continued support of our movement.

The converse to that, but still very much a boutique, might be the MC E Major’s recently launched Under Sound label (“Kinda Like Something Big,” Music, Feb. 3). It’s released music by other artists, sure, but Under Sound’s three partners also agree that it’s very much a label and brand revolving around E Major. And these days, it is entirely possible to have a label centered on one artist, particularly in something as personality driven as hip-hop.

Part of that is making it something more than a label, as Under Sound has done. The trio emphasizes that Under Sound is also a well-read music blog, a clothing store and, right now, an outlet for art prints. “We discovered early on that, nowadays, you’re not going to make money with a record label selling albums,” E Major (Ian Mattingly to the government) told this writer last winter.

“We definitely don’t want to get into anything where we’re in contract with artists or anything” he added. “We want to work with people we know or like. The way it works now is we’ve bartered for so much stuff, like, ‘Hey, give me a beat, I’ll rap on your song’ kind of thing. It works out really nicely that way.”

(Click here to read the full story)

This was an amazing event as it is every year.  I’m just very grateful to be a part of keeping Dilla’s legacy alive.  There are many more photos but here are a few I grabbed.

Ardamus and E Major

Talib Kweli

Grap Luv and Kev Brown

Baltimore’s Tislam the Great

Ma Dukes and band leader J Laine of The Players