
Last night I battled the snowy streets of D.C. to stop by 89.3 FM and promote The Major Major Mixtape on The Soul Controllers‘ Decypher show. Since we put out Breaking Ground Vol. 1 Bush Head Ed and the Soul Controllers have been really supportive of Under Sound so I try to make it a point to get up to the station any time we have a release.
I know a lot of artists don’t enjoy doing radio spots and interviews but at this point at my career I actually like it. I love to take the chance to go out and let people know about the music and to share it with them. Through radio I can do both and reach a pretty large audience especially on the FM dial. I try to take every opportunity to make at least one more fan. Through monitoring the Internet after we interview with the City Paper for instance, I’ve noticed a jump in our blog views and additional followers on Twitter so I know that these things really work. For me aside from actually being in the studio and creating music, dealing with the media is actually my favorite thing to do in music. There have been bad reviews and there have been unfavorable things said about me online but I try to take those times when people are listening to let everyone know about myself, Under Sound and the whole lifestyle brand that we’re trying to build with it.
Thanks for listening and reading. If you haven’t noticed I’ve been trying to keep this blog pretty up to date with things that we’ve been doing as well as our friends and artists we represent. So I’ll continue to try to keep that up if you all keep checking back.
Peace,
~E Major



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